Google My Business Insights is finally gets a much needed face-lift and more importantly now gives business owners some data that actually makes some sense. Google is finally letting small business know the difference between branded keywords and non branded keywords inside their dashboard.
Google calls branded keywords Direct. They define direct keywords as customers who find your listing searching for your business name or address.
Google calls non branded keywords discovery. Google defines discovery keywords as customers who find your listing searching for a category, product, or service.
This is great because before the upgrade all you would know is how many people saw your business on Google. Now inside of your account Google also tells you how people found you online. They tell you if they found you on Google Maps or if they found you in Organic Search.
This is great if you are doing local seo for clients. You can fin